The very first question you want to ask yourself when developing your project plan is 'Who do we want to reach?' You must have a thorough understanding of your audience if you are to effectively provide what it is they're coming to your site for.

We find the following steps helpful in developing a clear picture of who our visitors are and what considerations we might need to make for each group.

1. List all (categories of) potential visitors to your site.
   
2. Create a user profile for each type that includes the following:
• demographics
• knowledge of the subject
• experience with the Web
• connection/processor/monitor specs
• likely to have the latest plug-in, newest browser, etc?
• other relevant information


3. Prioritize